heres a nice example of how NOT to use the rockin’ transformers in a commercial. via #!/usr/bin/girl, this half-coo commercial featuring a transforming citroen…that dances. while this can indeed be a rockin’ thing (b-boy soundwave for example), having the transformer prance around like a fruity hybrid of disco-jiving saturday night fever john travolta and moonwalker-era michael jackson looks all kinds of wrong. like really wrong. still worth a look tho, if only to see what the upcoming transformers movie could potentially look like…sans disco-jive.
ADDENDUM
well this explains alot. thanks to fonz for pointing out that it was justin timberlakes choreographer marty kudelka who was mo-cap’d for the dancing. hello fruitiness.
> transforming…and dancing citroen (via #!/usr/bin/girl)
> hello, my dancing sucks (via fonz)
“…having the transformer prance around like a fruity hybrid of disco-jiving saturday night fever john travolta and moonwalker-era michael jackson looks all kinds of wrong.”
That’s because the motion capture was performed by Justin Timberlake’s choreographer.
link
I agree, it looks slick. But when you break it down, it’s just a rip off of the b-boy soundwave. New ideas, people! New ideas!
ha, i thought u were kidding. then i was like…oh look, a link. it does go towards explaining alot of things…like, you know, the fruitiness.